When people ask, “Where Toblerone made?”, the answer is a little more complex than just Switzerland. Toblerone’s journey stretches from its original birthplace in Bern in 1908 to modern production sites in Slovakia, all while carrying the legacy of the Swiss Alps, the Matterhorn, and the Swissness Act.
In this guide, we’ll explore where Toblerone made today, how the brand changed over time, and what it means for Switzerland’s reputation as the world’s chocolate capital.
A Sweet Beginning: Toblerone in Bern
Toblerone was created in 1908 in Bern, Switzerland by Theodor Tobler and Emil Baumann. The iconic triangular shape was said to be inspired by the Matterhorn or perhaps a pyramid formation from a cabaret performance. If you’re a chocolate lover visiting Switzerland, there are plenty of chocolate factories to visit where you can see how Toblerone and other Swiss chocolates are made, taste fresh creations, and even try your hand at making your own sweet treats.
- Original recipe: Milk chocolate, honey, and almond nougat
- Swiss dairy tradition: Known for high-quality Alpine milk
- Swissness: From day one, Toblerone carried the Swiss cross and the reputation of Swiss-made excellence
Toblerone and the Swissness Act
Fast forward to 2017, Switzerland passed the Swissness Act. This law strictly defines when a product can be labeled as “Swiss made.”
- At least 80% of raw materials must come from Switzerland for food products.
- Essential production steps must happen in Switzerland.
- Symbols like the Matterhorn or the Swiss cross are protected.
Because Toblerone moved part of its production abroad, it lost the right to display the Matterhorn peak on its packaging in 2023.
Where Toblerone Made Today
- Bern, Switzerland → Original birthplace, still symbolic.
- Slovakia → Since 2023, part of Toblerone production happens here, under Mondelez International.
This change sparked debate. Can Toblerone still be considered Swiss chocolate if it’s made in Slovakia? The Swissness Act says no hence the logo change.
Toblerone vs Other Swiss Chocolate Brands
| Brand | Founded | Famous For | Made In | Visitor Center? |
|---|---|---|---|---|
| Toblerone | 1908 | Triangular nougat chocolate | Switzerland & Slovakia | ❌ |
| Lindt | 1845 | Lindor balls, chocolate fountain | Kilchberg, Switzerland | Lindt Home of Chocolate |
| Cailler | 1819 | Creamy pralines | Broc, Switzerland | Maison Cailler |
| Camille Bloch | 1929 | Ragusa, Torino | Courtelary, Switzerland | ✅ |
| Läderach | 1962 | Artisanal broken chocolate | Bilten, Switzerland | House of Läderach |
Why Toblerone Production Moved
The move wasn’t about taste it was about cost and efficiency.
- Global demand: Toblerone sells in over 100 countries.
- Scaling production: Slovakia offers larger facilities.
- Swiss premium pricing: Swiss chocolate often costs 20–50% more due to high dairy and production standards.
Swiss Chocolate Tourism (Beyond Toblerone)
If you’re visiting Switzerland to experience authentic chocolate, here are must-see places:
- Lindt Home of Chocolate (Kilchberg) – features the world’s tallest chocolate fountain.
- Maison Cailler (Broc) – interactive history and tasting sessions.
- House of Läderach (Bilten) – see broken chocolate made by hand.
- Maestrani’s Chocolarium (Flawil) – “the chocolate factory of happiness.”
- Funky Chocolate Club (Interlaken) – fun workshops for tourists.
Read Also: Chocolate in Switzerland
The Future of Toblerone
Even with production shifting, Toblerone remains one of the most recognized chocolate bars in the world. But the change highlights an important trend: authenticity matters. Consumers increasingly look for Fairtrade labels (like those from Halba and Max Havelaar) and 100% Swiss-made guarantees.
Final Thoughts:
So, where Toblerone made? Today, the answer is: both Switzerland and Slovakia. While the brand no longer carries the Matterhorn, it still carries over a century of Swiss tradition.
If you’re after truly Swiss chocolate experiences, however, brands like Lindt, Cailler, Läderach, and Camille Bloch give you the authentic taste and the chance to visit legendary chocolate factories in Switzerland.
FAQs: Where Toblerone Made
Q1. Where is Toblerone made now?
In Bern, Switzerland and partly in Slovakia since 2023.
Q2. Where was Toblerone originally made?
In Bern, Switzerland, in 1908.
Q3. Why is Toblerone not fully made in Switzerland anymore?
Because Mondelez moved some production to Slovakia to cut costs.
Q4. Did Toblerone lose its Swiss-made status?
Yes. Under the Swissness Act, Toblerone had to drop the Matterhorn logo in 2023.
